Jan 1, 2026
Services Provided
Website Design
Visual Direction
Digital Strategy & Advisory
How This Positions Aurelia Atelier
This project demonstrates Aurelia Atelier’s ability to:
Design conversion-led websites for operational businesses
Communicate trust and scale through structure and restraint
Translate complex service offerings into clear digital experiences
Project Overview
Asivhanga Transport is a South African transport and tourism company providing reliable bus services to schools, corporates, government agencies, and community organisations. Aurelia Atelier was engaged to design a website that would communicate trust, operational credibility, and ease of booking while supporting consistent quotation and enquiry flow.
The Challenge
The client required a digital presence that could clearly present multiple transport services while reassuring users of safety, reliability, and experience. The website needed to appeal to both institutional decision-makers and private clients, each with different priorities but the same requirement for confidence and clarity.
The challenge was to balance operational information with a strong commercial focus, without overwhelming the user.
Aurelia’s Role
Aurelia Atelier led the website’s structure, visual direction, and conversion flow, ensuring the experience aligned with the expectations of professional and government-linked clients.
Scope of work included:
Website design & interface structure
Visual direction & brand consistency
Service presentation & content hierarchy
Quote-focused user flow and conversion points
Design Approach
The design emphasizes strength, reliability, and professionalism.
Visual Direction
Dark, grounded colour palette to convey stability and trust
Strong typographic hierarchy for clarity across services
Real fleet imagery to establish operational credibility
The visual language avoids excess decoration, allowing the fleet and service offering to carry the message.
Structure & User Experience
The website is structured around clarity and action.
Clear navigation across core pages (Home, About, Services, Fleet, Testimonials)
Primary calls-to-action such as “Get a Quote” and “View Our Fleet” placed prominently
Service categories broken into distinct, scannable blocks
This ensures users can quickly identify relevant services and move toward enquiry.
Outcome
The final website provides Asivhanga Transport with a professional, conversion-focused digital platform that communicates reliability, scale, and operational competence. It supports ongoing enquiries from schools, corporates, and government bodies while reinforcing trust through structure and restraint.